Carab Enterprises, parent company of almost two dozen niche websites devoted to promoting organizations from veterans to circuses, is a family owned and run business. We live and work by The Golden Rule, making a fair profit in order to support our families - we do not believe in corporate greed. We treat our customers, employees and contractors fairly and with respect, and work only with suppliers who do the same. Founder Carroll Abrams and President Aaron Watkins have both personally visited our off-shore factories on separate occasions and witnessed working conditions that met and exceeded our expectations. Our suppliers meet strict international health and safety codes. We do not use factories that use child labor. Our BB Puzzles are entirely manufactured in the USA.
We believe in giving back to our community - which includes our local community, as well as the extended community of our customer base. A portion of many sales is donated back to not-for-profits related to the interests of our customers. We also donate time, merchandise and money to causes that we and our customers believe in - from schools to veterans groups to churches to cultural organizations and more. While many of our donations are pre-determined, please send us an email if you would like to apply for a merchandise donation.
Combining his first and last names to brand Carab Enterprises, the company he founded in 1989, Carroll Abrams had more than 50 years experience in the advertising specialty business. Joining forces with Carroll in 2002, Aaron Watkins brings more than 40 years of marketing expertise to the table. Working together for nearly ten years, they built Carab Enterprises into the industry leader that it is today. Carroll passed away in 2011 and Aaron continues to expand and lead the company into the future.
Aaron Watkins' first marketing coup was obtaining an endorsement from New York Governor Nelson Rockefeller at his lemonade stand and backyard carnival at the tender age of 9. In 1976, he founded The Watkins Button Company, which went on to become the premiere supplier of buttons to high school drama clubs across the country. After successful careers as an actor in New York and a clown with The Big Apple and Ringling Bros. Circuses, Aaron incorporated his natural talents for promotion to form Chameleon Marketing & Business Services. Chameleon MBS provided a wide range of marketing and public relations services to arts and cultural organizations. He was educated at Ohio University, earning a BFA in Theatre, holds a certificate in Arts Management from the New York Cultural Council Foundation and is a graduate of RBBB Clown College. He is a proud recipient of the Raoul Wallenberg Humanitarian Award.
Carroll Abrams was an entrepreneur before the word was ever coined. Growing up in Bridgeport, CT (home of PT Barnum himself), Carroll sold magazine subscriptions and delivered more than 100 newspapers a day. He also mowed lawns and cleaned houses, developing his business acumen and customer service skills with each endeavor. After serving in the US Navy, he opened an advertising specialty business. In addition to this highly successful venture, Carroll created a sailboat business and an innovative restaurant called The Calorie Counter. He founded Carab Enterprises as a small retirement business in 1989, but it rapidly grew into the premiere pin supplier for many veterans organizations. Needing more time for sports, painting, writing and rabble-rousing, Carroll brought partner Aaron Watkins into the business in 2002 and enjoyed a fulfilling retirement until his passing in 2011.